Category: Customer Loyalty
How to Improve Complex Customer-Supplier Relationships
Have you experienced the stress of a complex, high-ticket customer-supplier relationship going awry? The problem often occurs when there’s a mismatch between the customer’s expectations and what the supplier has available and can actually deliver... Continue reading
This Is How Your Esthetic Can Hurt Customer Satisfaction in Unexpected Ways
“Tell me why you chose this place,” I said to the colleague I met at a hotel during an otherwise successful trip to Baltimore. “I always like the Kimpton properties,” she answered. “Why, did you... Continue reading
Nice Service If You Can Get It
On Thanksgiving morning a few years ago, at the Hampton Inn in South Kingstown, RI, my teenage daughter dropped an earring into the sink drain. I consulted with the extremely pleasant young woman at the... Continue reading
The Value of Complaining
If the correct thing to do isn’t obvious or easy enough, we usually do whatever seems best at that moment, even if it violates norms. When norms are violated multiple times, though, they generate a... Continue reading
3 Disruptive Reasons That You Might Need to Fire a Customer
When a business has to fight for every sale, the idea of intentionally turning customers away seems like sacrilege. In fact, taking advantage of customers is such a common societal trope that there’s a plethora... Continue reading
How Service Apologies Backfire
If an apology is observably insincere, what’s the point? Politicians, celebrities, and athletes are often taken to task for pro forma or grudging apologies that don’t express true remorse, take responsibility, show recognition of the... Continue reading
Who Defines Your Service Rules?
According to an old Swahili proverb: “When the elephants fight, it’s the grass that suffers.” That’s certainly true in organizations where executives have ongoing disagreements. Whether the situation involves explicit, pitched battles, or covert, passive-aggressive... Continue reading