Tag: design
10 Unexpected Lessons: Launching My New Website
As a professional, get-things-done type, I pictured my rebranding and website relaunch project like this: plan the project, hire and supervise providers, deal with occasional setbacks, and be generally pleased with the result four to... Continue reading
From Urgent Care to Important Care: Design Considerations
Last Friday, I went to the new Northwell Urgent Care two blocks from my office. (I’m fine now.) It was a well-designed customer experience, and so different from the typical medical office intake, that it’s... Continue reading
This Is How Your Esthetic Can Hurt Customer Satisfaction in Unexpected Ways
“Tell me why you chose this place,” I said to the colleague I met at a hotel during an otherwise successful trip to Baltimore. “I always like the Kimpton properties,” she answered. “Why, did you... Continue reading